Amazon Strikes Deal with NBCUniversal to Bring Peacock to Prime Video
Amazon shares climbed 1.17% following a strategic partnership with NBCUniversal to integrate Peacock Premium Plus into Prime Video. The ad-free tier, priced at $16.99 monthly or $169.99 annually, will be available directly through Amazon's platform, expanding Prime Video's content library with live sports like Sunday Night Football and the Olympics.
The collaboration also ensures Prime Video content remains accessible on Comcast's Xfinity X1 devices, creating a symbiotic distribution relationship. Analysts view this as a win-win, bolstering Amazon's aggregator model while amplifying NBCUniversal's reach.